With using eBay, it is basically an online auction bid. Once you have selected an item you wish to buy, you place a bid and it the website keeps track of what you have placed bids on if you are a member of the site. It gives you the option to watch the bids and it shows you all the bids and who has the highest.
Amazon is more of an online store where you don't have to bid. Most accounts or profiles that sellers place have stocks of the items so it seems more like a store. Which is an easier and a more guaranteed way of buying and item.
The benefits of using online stores is that most of the time, you are able to buy items from across the wolrd and it will not cost you much. As well as this, you can find items that are not easily accesable where you currently live.
The limitations are that some accounts of these websites do not ship world wide, so for some it is more difficult to buy an item. Also, there is the risk of giving out personal detail which could lead to identity theft. There is also the risk of buying an item, but for it never actually being sent to you, which means you lose your money.
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